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MENALAC Launches First Ever MENA Leisure Report Survey to Collect Vital and Validated Industry Data



The MENA Leisure Report will bring together and share for the first time ever qualified data directly from Operators within the Leisure and Attractions Industry across the MENA region.


07 February, 2021, Dubai, UAE - Established in 2014, the Middle East and North Africa Leisure & Attractions Council (MENALAC) is a not-for-profit Trade Council representing the Leisure and Attractions companies in the MENA region. The council has launched its latest industry initiative - THE MENA LEISURE REPORT (MLR) by releasing an in depth survey to all their Operator Members and various other operations within the Leisure and Attractions Industry across the region.


The MLR is a first of its kind benchmark report for all stakeholders in the MENA leisure and attractions industry. This must have year round reference book will contain vital industry data and statistics validated by all Operators in the region who take part in the historic survey. This project has been driven by the need to obtain and report qualified industry data and aid the further development of the industry. The MLR will hugely benefit all MENA industry stakeholders & decision makers, investors, developers, regulators and business analysts.


“Participation in our survey is such an important step for all the operators across the MENA region. This survey will ensure that we are able to obtain and present qualified & credible data about our industry and establish the MENA Leisure Report as the Go-To Reference Publication for the Leisure and Attractions Industry in the MENA region. The MLR is aimed at helping the members and other stakeholders to quickly see, evaluate and move forward with seizing the growing business opportunities in the region,” says Rosa Tahmaseb, MENALAC Secretary General.


This 260-page hardbound annual benchmark report will be a collector’s item and will be circulated to all leading Government Departments, Tourism Boards, Chambers of Commerce in the MENA Region, Property Developers, Investment Houses, Financial Institutions, Trade Departments of International Embassies and Leisure Industry Stakeholders around the globe.


“We are very proud to be creating the first ever official report for our industry in this region and we know that the MENA Leisure Report will become a regularly used book by all industry players who have been waiting many years for this vital industry data to be collated and shared,” Rosa adds.


In addition to the vital industry data which will be shared for the first time ever, the book will also contain an introduction to MENALAC and its members, inspiring Vision Articles from Thought Leaders within the industry, focus articles on MENA Theme Parks, Waterparks, FEC’s and Attractions and a complete listing of all MENALAC’s members.


Prakash Vivekanand, Board Member of MENALAC, says, “The MENA Leisure report is an exclusive publication on the MENA leisure entertainment and attractions industry. The intention is to have qualified annual industry data and information readily available to institutions, investors, consultants, influencers and advisors so that they are able to make the right decisions and thus be able to attract new players and fresh investment into the MENA Leisure, Entertainment and Tourism Industry. In addition the MLR will be a celebration of the vibrant and dynamic leisure industry in the MENA region with a showcase of all the leading leisure projects in each MENA Country.”


The Middle East and North Africa (MENA) region welcomed 87 million international tourist arrivals in 2018, equivalent to 6% of the world’s total arrivals. Areas covered by this non-profit are - Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Pakistan, Palestine, Qatar, Sudan, Tunisia, UAE and Yemen. They aim to "bring together operators, manufacturers, suppliers, distributors, consultants, tourism boards and Government authorities on a common platform and create a harmonized code for the leisure and attractions industry within the region,” Prakash adds.


The aim of taking part in the survey is to make a historic change to the leisure industry. MENALAC guarantees 100% confidentiality and will only use data shared by collating it with all other data from each country and representing these as one figure.

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About MENALAC:

Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry in the Middle East and North Africa.


With over 470 operations and 200 brands from 22 countries in the Middle East North Africa (MENA) region including Pakistan and Afghanistan, MENALAC offers great benefit to the industry as a platform for stakeholders to interact and stay informed. It has been set up under the aegis of the Dubai Chamber of Commerce and Industry (DCCI) and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Parks and Family Entertainment Centres companies joined forces to form a council to support the growth and development of the industry.


The Council was established as a platform to promote safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.


Website: www.menalac.org/en

Twitter: @Menalac

LinkedIn: @Menalac

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